How preEminent Academy collects, uses, stores and protects your personal information — in line with the Protection of Personal Information Act (POPIA), Act 4 of 2013.
Last updated: 04 June 2026
preEminent Academy is an educational services provider based in Johannesburg, South Africa. We offer school tutoring (Grades 8–12) and tech career courses online and in person.
We only collect information that is necessary to provide our services. This includes:
| Information | Why we collect it |
|---|---|
| First name & surname | To address you and personalise your experience |
| WhatsApp / phone number | To confirm bookings, send session reminders and course access |
| Email address | To send payment confirmations and course materials |
| Grade or study field | To match you with the right tutor or course |
| Subject(s) of interest | To tailor your tutoring sessions |
| Payment details | Processed securely by PayFast — we never store card details |
| How you heard about us | To understand which marketing efforts are working |
We do not collect ID numbers, banking passwords, or any sensitive information beyond what is listed above.
Your information is used solely to:
Your information is stored in:
All systems are password-protected and access is restricted to authorised preEminent Academy personnel only.
| Data type | Retention period |
|---|---|
| Booking enquiries (no payment) | 12 months from date of enquiry |
| Paid enrolments | 5 years (required for financial record-keeping) |
| Payment records (via PayFast) | Managed by PayFast per their policy |
| WhatsApp messages | Until manually deleted by either party |
After these periods, personal information is deleted from our systems.
As a data subject under the Protection of Personal Information Act, you have the right to:
Our website uses minimal cookies necessary for the site to function (WordPress session cookies). We do not use advertising trackers, Facebook Pixel, or Google Analytics without your knowledge. If we introduce analytics in future, this policy will be updated and a cookie notice will be displayed.
We use the following third-party services which have their own privacy policies:
We serve learners from Grade 8 (typically 13–14 years old). For learners under 18, we encourage parents or guardians to complete booking forms and maintain oversight of their child's use of our services. We do not knowingly collect personal information from children under 13 without verifiable parental consent.
We may update this policy from time to time. When we do, the "Last updated" date at the top of this page will change. Continued use of our services after any changes constitutes your acceptance of the updated policy.
If you have any questions about this policy, wish to exercise your rights, or want to request deletion of your data, please contact us: